UPLOAD A CUSTOM BANNER
The first thing I -- along with many others -- notice when coming across someone's channel is if they have custom banner or not.
If you have a poorly-made banner or just straight up don't have one at all you're losing a lot of potential-viewers' clicks! Your banner should meet the following criteria:
- It should be a well-designed, high-quality image that matches your brand.
- It should convey the vibe/video-style of content you upload to your channel.
- Lastly, it should display your channel's name in an easy-to-read font!
That last one is probably the most important out of all those points! If people don't know what your channel name is, how will they remember what to search for when they come back?
If you don't have Photoshop and want to DIY your banner, there are still options out there for you! Canva and PicMonkey are two popular and simple web-based design programs that many YouTubers use to create their channel art!
CREATE DIFFERENT CATEGORIES IN THE FORM OF PLAYLISTS
Playlists are one of the few ways that you can customize the look of your channel. Doing this will show your viewers that you take your channel seriously, that they can expect great content from you and that the content will be organized and easy-to-find! It give your channel a more professional look.
Whatever kind of channel you have, you should break down the playlists into whatever different categories your videos fall under. Try to keep only 3-5 categories/playlists on your channel's front end at one time. For example, your playlist categories might be "DIYs," "Reviews," and "Hauls." Another playlist some people like to incorporate on their channel is a "Best of" or "Most Popular Videos" playlist.
When you make use of playlists, new viewers who stumble across your channel get a general idea of all the different types of videos you upload in a matter of seconds. This could potentially push them to subscribe!
OPTIMIZE YOUR THUMBNAILS' DESIGNS
Creating custom thumbnails for your videos is an obvious must for all YouTubers. Take your thumbnail-game to the next level by making sure that they are all cohesive with each other and your channel art!
Think of it the way some people think of their Instagram aesthetic. You want to have a theme going on. Match the color scheme of all your thumbnails and keep the same fonts and design elements on each video.
Fun little secret? That's called great branding. *GASP* This way, whenever someone sees one of your thumbnails, over time you train them to be able to immediately associate that image with your channel. If you're consistent with the way you design your thumbnails, eventually people will be able to spot one of your videos from a mile away!